In this short video, Tom Petrocelli’s animated avatar explains the relationship between traditional business processes and social collaboration.

Process and Social Collaboration by tompetrocelli on GoAnimate

An additional thought: One way to facilitate interactions between different ways of working – process and social collaborations – is to integrate social collaboration platforms into systems of record such as CRM or ERP systems. By identifying where more flexibility or creativity is needed in a process, you will know where it makes sense to integrate the social collaboration platform into the system of record. The social toolset can then be adjusted for the specific type of collaboration that will best support the process’ activities.