Archive for March 2014

I’m Speaking at Informatica World in May

Hey followers, leaders, and fans,


I’ll be speaking at Informatica World in Las vegas on May 13, 2014 at the Cosmopolitan Hotel and Casino in Las Vegas. The topic is Enterprise Test Data Management. While I still focus on enterprise applications that are end-user and customer facing, I’ve been drawn back to the developer community lately. There so much going on, especially now that Agile development methods have taken hold, that it’s hard to not to be interested in it. It’s also just a dynamic community.

Anyway, if you are planning to be there and are one of my readers, come to my talk. I’m going to try and make it as fun as possible because… I’m just like that and it’s Vegas!

Spend Time Where it Counts with Predictive Analytics

My latest post on CMSWire called “Spend Time Where it Counts with Predictive Analytics” is getting quite a bit of attention on social media. It’s about how predictive analytics can make marketing more efficient.