Cost of Social Analytics Products Limits Market Reach

  Social media analytics software, software that analyzes social media data for useful information about a company, product, or brand, is reaching a rather limited market right now. There are two major types of customer for these products; large multi-national multi-brand companies and the advertising and marketing agencies that serve them. Think of this as … [Read more…]

Asserting Control over the Cloud

Cloud applications and infrastructure are becoming ubiquitous. There are cloud applications (SaaS), cloud software stacks (PaaS), and cloud infrastructure (IaaS) options including storage and compute resources. The advantages of cloud computing are well known including easy of deployment, turning CAPEX into OPEX, flexible and elastic resources, convenience, and the ability to focus on business value … [Read more…]