As many of you know I have more than a passing fancy with intellectual property (IP). Anyone who is in a creative or technical profession should as well since this is the lifeblood of what you do. In fact, IP is what we all do whether we write code or write market reports.
Getting up to speed on IP, while important, is a difficult chore for many of us better schooled in bits and bytes than in SLIP opinions and patent disclosures. Seminars are expensive and books are often written for lawyers not business people. A new company, founded by some friends and colleagues of mine, is trying to rectify this situation. Called ExecutiveIP, the company produces video learning modules on a variety of IP subjects starting with the basics.
I had the opportunity to work on the content for the IP and Social Media module and so ExecutiveIP has extended an offer to my network. You can get a 20% discount on the IP and Social media module, which you can find on the online store, if you use the code eipTP. This module, which features Tom Colson who is an IP attorney, talks to the risks that social media poses to safeguarding intellectual property and ways to behave in a more secure manner. Tom is an engaging speaker who knows how to speak to business people in a manner that is neither insulting or boring.
Now, I admit I have an interest in this module being successful since I helped create it. That’s not why I suggest it to my faithful readers though. Simply put: The subject is important to everyone, no matter what they do and some of what you will learn could help you keep your job and your company.